Saturday, April 12, 2014

Flight to Safety

We've all noticed the recent price increases from the December '13 contract low of $1.07 to recent inter-day highs of $2.07 so I thought I'd create a quick post to reassure.  We all know the well covered Roya stories, and I've written plenty about it, and to some extent this provides an excellent base for this price spike.  There is no denying that regionally there are shortages, Guatemala is especially dear right now due to Roya, but there are no pan-market shortages.  The same for the Brazil drought which was well publicized, creates worry but the long term effect is minimal.  The big mover of soft commodity (including arabica) prices right now is turmoil in the equity markets.

  For those who don't follow the market closely, last year was a massive year for investors...30% rise in markets not driven by earnings, but earnings multiples or the number of times you multiply earnings to discover a price for a stock.  There have also been dozens of Initial Public Offerings which have come to market that have priced at Tech Boom prices last seen in the late 1990's.  Many took those gains, locked them in early in January, and shied away from more speculative equities, gone to US treasuries, driving down the yield to about 2.65%.  (Coincidentally, Soft Commodities often move in the opposite direction to Treasury Yields)  
Earlier this week I posted a tweet from my twitter account @ottotrader , indicating that $2.05 was a key level of resistance for the price of arabica.  Technical analysts view this as a point where IF the price breaks through and settles above for a few days, the price will most likely go much higher.  The price breached this level twice in the past couple of weeks, most recently on Thursday but retreated to $2.01 on Friday.  Keep a close eye on this price for the most recent (kck14.nyb May) contract for an indication of where prices will go in the near term futures.  Again, if it goes higher than $2.05  and stays there for a couple of days, hold on, we're going to go much higher, not because of shortages, drought or disease, but because of a movement to safety...physical things that large funds can hold until the equity markets settle down.  While you're at it, watch the equity markets and US treasury Yields to see how they move in opposite direction to the Soft Commodities (including arabica) in times of uncertainty.

Thursday, February 27, 2014

The Coffee Profit

Over the past couple of years that I've been writing this blog I've been contacted directly by dozens of you for advice on either business plans or specific questions unique to your business.  Many people are searching for advice and help from someone they trust without spending half their budget on consulting fees or worse, being made to feel insignificant because you can't afford (or are too smart to pay) exorbitant fees for services you are not certain you need or understand.

It is for this reason that I am offering a service for anyone out there who already has a business plan, but just wants someone to go over the plan, line by line, including the financials, and provide feedback designed to save you money.  Introducing...The Coffee Profit

Welcome to The Coffee Profit.  For 17 years I’ve owned and operated espresso bars and a wholesale roasting company while posting my business observations on a successful blog. Through my blog, many people hoping to open a coffee shop, espresso bar or roasting company have come to me for opinions about their business plans and most importantly their financial projections.
If you search coffee consultants on the web a long list of “We can do everything” companies pop up while the sound of your money flying out the door haunts your sleep.  You’ll never learn to fly by watching a chicken flap its wings…
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If this sounds like the kind of service that will help you make money in your coffee business, contact me at rich@thecoffeeprofit.com